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Online Surveys Are A Great Research Tool For Nonprofit Public Relations Communicators
By admin | March 30, 2008
One of my nonprofit public relations clients inquired the other day about the cost of printing some surveys for her to send to her customer base. Surveys are a great idea, of course! Nonprofit organizations can probe satisfaction and identify unmet needs; generate and solicit ideas or feedback; and gain a better understanding of the people that your nonprofit organization serves.
In addition to the print quote my client asked for, I shared with her the idea of doing the survey online. There are companies that help you create great online surveys yourself using foolproof templates. Once such service that I have used successfully is SurveyMonkey.com. Funny name, but a seriously great business tool.
A good online survey service enables people of all experience levels to create their own surveys quickly and easily.
Online survey services support everything from multiple choice to rating scales to open-ended text. You can pose just about any question format you want. Remember that multiple choice questions are easier to interpret, and fast for respondents to fill out, which can boost your response rate. You can customize the layout of every question type for the ultimate in design flexibility.
Not experienced with survey design? Need a creative spark? You’ll find online survey templates in a variety of categories. Use one of the professionally designed templates to jumpstart your survey design.
You can create your survey in any language, such as Spanish or Burmese. In addition, all text and buttons in the survey can be customized for the respondent’s native language
You can change the color, size, and style of any element in your survey. After you’ve designed the perfect theme, you can save your settings to use in any survey.
You can have your own organization’s logo appear at the top of your survey. To help minimize “ordering bias”, you can automatically randomize the choices in your questions. If you have a long list of items, you can sort them automatically.
Need to bring a copy of your survey to a meeting? Need to collect responses “offline”? With one click, you can generate a version of your survey that is specifically designed for printing.
Collecting responses is as simple as sending out a link to your survey via email, or posting the link on your website. Respondents simply click the link to go directly to your survey You can view your results as soon as they are collected. View live graphs and charts, and apply filters to your results. You can share your results with your audience.
Also, you can easily dig down to the individual response level to see the details of particular respondents, or to read the comments of open-ended questions.
With one click, you can download a summary of your results in multiple formats. If you’re a statistics nut, you can download all of the raw data you’ve collected either as a spreadsheet, or in database format. As a reminder, all the data you collect remains absolutely private. If you do an online survey, keep it short enough for someone to complete in a couple minutes. If you formulate your questions properly, that’s usually enough to get the data you want.
Online surveys are so inexpensive and effective that nonprofits can take advantage of this tool in dozens of ways to enhance your nonprofit’s ability to meet its mission.
Steve Cebalt of Bottom Line Public Relations is Founder of the Social Marketing Leadership Roundtable in Fort Wayne, Indiana. He specializes in marketing, advertising and public relations issues of interest to nonprofit communications professionals. http://www.bottomlinepr.com .
www.nonprofitPRforum.blogspot.com
Copyright Steve Cebalt 2007 May be used with author acknowledgment
Tags: business tool, design flexibility, designed templates, funny name, great research, multiple choice questions, nonprofit organization, nonprofit organizations, nonprofit public, online survey, online surveys, own organization, public relations clients, question format, question type, survey design, survey service, survey services, survey templates, surveymonkey
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